There are "over 100 SEO factors" that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?
Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. Various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed in this website:
1. Positive ON-Page SEO Factors.
2. Negative ON-Page SEO Factors.
3. Positive OFF-Page SEO Factors.
4. Negative OFF-Page SEO Factors.